Will website redesign reduce my previous SEO ranking?
What is SEO?
Google defined SEO as “SEO is about to making small meaningful changes to Parts of your website. When these changes viewed by individually, these modifications might seem like incremental improvement, when all these changes are combined with other optimizations, they could have a noticeable impact on your site visitors experience and your site performance in organic search ranking.” Better SEO makes our site visible in search engines results.
But as a matter of fact for any business website ultimate consumers are site users not search engines. So every website owner needs to understand not only the web, but also his visitors, what website’s visitors and users want out of his site. Many times you have to redesign your website to make it user friendly, and to provide best experience for site visitors.
So in case we are going to redesign the site there will be a concern “Will redesigning my website affect my current SEO rankings?”
Every SEO expert has its own view on this. But industry standard is to use 301 Redirect. It is search engine optimization friendly redirection and Google will transfer page authority and page rank from old domain to new. Google’s index will update eventually as soon as Google notice the change.
Why use 301?
Best practice for redirection is to use 301 redirection. As 301 Permanent Redirect passes between 90-99% of link juice (Ranking Power) to the redirected page. Because it is preferable for both users and search engines.
There are some additional benefits as well. One most important is to preventing people to get “Page not Found” errors when they follow old links to page on your site, it is automatically redirected to new page.
So by using 301 redirection, we have the freedom of giving our website a new look without losing our hard earned previous SEO rankings.